Innovation Concept Development

What is it?

At Aqdot, we bring a high level of innovation insight, expertise, experience & creativity to our customers to inspire you with unique & disruptive consumer product ideas in many sectors including beautycare, personal care, home & pet care, and professional cleaning & freshening.

If you are searching for unique & superior innovation ideas in mature markets, we develop or co-create brilliant ideas crafted into high-value product concepts using our odour-capture technology, based on our category experience and consumer insight combined with our marketing & chemistry expertise.

What is your concept development approach?

At Aqdot, we use our revolutionary molecule capture, hold & release technology to develop advanced odour elimination air fresheners and high-performance skincare products.

Using a combination of advanced supramolecular chemistry and cosmetic & homecare product formulating expertise, we develop stable, regulatory-compliant, advanced formulations that consumers love.

What level of experience & expertise do you bring?

Our marketing and R&D team have experience across FMCG personal care, pharmaceutical, homecare and cosmetics industries.

What are the benefits of this service?

• Fuel your product ideation with external inspiration & ideas from category innovation experts at Aqdot

• Combine advanced supramolecular chemistry expertise with consumer marketing creativity & experience

• Rapidly boost your innovation funnel with carefully-crafted insight-based concepts with powerful proven USPs

• Knowledge & expertise in a wide variety of applications enables development of unique & superior performance product concepts

What types of concepts can you develop?

We can develop concepts for skincare creams & lotions, and odour-eliminating powders, liquids, sprays, films and more in the following types of applications:

• Consumer : Beauty care, Cosmetics, Feminine hygiene, Deodorants, Self tanning, Household cleaning & freshening, Pet care

• Professional : Professional cleaning & freshening for: Agriculture, Medical, Veterinary, Paint

• Industrial : Odour-eliminating packaging films or filter substrates (by incorporation into the plastic masterbatch)

How long does it take?

Depending on the brief, and whether an outsourced development or co-creation approach is preferred, a typical concept development project will take around 2-3 weeks.

Can you offer us off-the-shelf or bespoke concept development?

We have a bank of off-the-shelf concepts if you need ideas fast, but also offer bespoke innovation concept development. If you prefer a co-creation approach, we can facilitate ideation workshops at our Cambridge offices with access to our development & odour testing laboratories, marketing & R&D experts, and a range of benchmark formulations you can try – all to help bring inspiration & insight to fuel your creativity.

What proprietary ingredient technologies do you have?

Contact us

If you’d like to know more about our supramolecular solutions and how we can help your business and brand please get in touch.