consumer insights

Get your free copy of our AqFresh™ Automotive Interiors Consumer Insights Report featuring the results of our global survey of over 600 consumers.

To get your free copy, please complete your details in the “CONTACT US” section below, adding “AUTOMOTIVE INTERIORS REPORT” in the subject.

Covering consumers’ attitudes to odour and VOC pollution in cars, innovations in car interior materials, and consumer reactions to some exciting potential new product concepts, this AqFresh™ Automotive Interiors Report is based on Aqdot’s global survey of over 600 consumers which gives valuable insight for our customers.

This report is designed particularly for Marketing and R&D Managers and Interior Design Engineers with responsibility for product innovation at automotive manufacturers or their interior parts or nonwoven, coated textile and plastic material suppliers.

REPORT CONTENTS

1. Survey methodology & sample
2. Car ownership
3. Aspects of a car’s interior that drive purchase preference
4. Attitudes towards in-car air pollution
5. Experience of and attitudes towards the new car smell
6. Impact of malodour & fragrance on the mood of car drivers
7. Current solutions to the problem of the new car smell and other malodours
8. Appeal of potential new innovations to solve the problem of VOCs and the new car smell
9. Key conclusions
10. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour capture technology for automotive interior nonwovens, coated textiles and rigid plastics

Example Insights

• When asked about car seat material, pleasant smell is equally as important as luxury
• 85% of new car owners believe that good in-car air quality control is important
• 84% of car owners in China are concerned about VOCs in cars vs 52% in USA
• 77% of car owners in China would be more likely to buy a brand new car that did not have a new car smell

The report is packed with lots more fascinating consumer insights that could unlock / inspire your next big innovation.

AqFresh™ Technology

Our patented technology utilises Cucurbiturils – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals. They capture malodour molecules whilst holding and slowly releasing pre-loaded fragrance molecules over time for a prolonged sensory experience.

For a free copy of the report, complete your details in the “CONTACT US” section below, adding “AUTOMOTIVE INTERIORS REPORT” in the subject.

AqFresh™ additive in Automotive Interior Trim, including Textiles, Nonwovens & Plastics, reduces the VOCs & odours they emit

According to a global consumer survey of 670 buyers of new cars, the smell of a new car influences car buyers’ choice of which make & model to buy. 77% of Chinese would be more likely to buy a brand new car that did not have a new car smell. The reason for this is that they are concerned by the impact of malodorous VOCs on in-car air quality.

To get your free copy of our consumer insights report, please complete your details in the “CONTACT US” section below, adding “AUTOMOTIVE INTERIORS REPORT” in the subject.

AqFresh™ additive in Automotive Interior Trim

AqFresh™ is a versatile, revolutionary new additive technology developed by Cambridge, UK-based Chemtech company Aqdot, which will have a profound impact on improving vehicle indoor air quality.

This supra-molecular powder has been incorporated into Nonwovens, Textiles and Plastics that are typically found in Automotive Interior Parts and proven to significantly reduce their VOC and Odour emissions. The patented technology utilises Cucurbiturils – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals, enabling them to tightly bind a wide spectrum of unwanted molecules.

This unique technology has been applied to textile and nonwoven materials through dry impregnation as well as by spraying and padding during the finishing process.

AqFresh™ has also been proven to be effective in rigid plastic parts such as PP for dashboards, into which it can be incorporated via compounding or polymer masterbatch. It has been added into the manufacturing process of PVC coated textiles and VDA-270 sensory panel tests clearly demonstrate a reduction of odours of 1-1.5 points.

AqFresh™ captures a wide range of pollutants and malodours, is not affected by normal changes in environmental conditions, and is non-toxic.

Innovate with AqFresh™ to reduce VOCs and Odours for a safer, fresher, driving experience.

Automotive Interiors VOC & Odour Capture White Paper

AqFresh™ technology has been proven to capture odour and other VOC emissions from high-VOC materials & parts used in automotive interiors, such as PVC coated textiles & PP dashboards.

This report details the test methodology & results of VDA odour tests carried out on a range of materials with AqFresh™ added, along with key market insights.

For your copy of our full AqFresh™ Automotive Interiors VOC & Odour Capture White Paper packed with insights to inspire & guide your innovation programme, please complete the form below adding “AUTO INTERIORS WHITE PAPER” in the subject.

Free VDA Odour Test of Your Material Incorporating AqFresh™

To give you a free demonstration of our technology, we will add AqFresh™ to your material, carry out the VDA-270 test and send you a full report. To apply, please complete the form below adding “VDA ODOUR TEST” in the subject. Offer limited to the first 3  textile/coating/nonwoven/polymer manufacturers with £100M+ turnover.

Watch our 3D video of the AqFresh™ chemistry in action:

To find out more, request a sample of our AqFresh™ technology, a free copy of our Automotive Interiors consumer research report, our White Paper or to apply for a Free VDA Odour Test, please complete the form below.

Get your free copy of our AqFresh™ Hair & Personal Care Consumer Insights Report featuring the results of our global survey of over 500 consumers.

To get your free copy, please complete your details in the “CONTACT US” section below, adding “HAIR & PERSONAL CARE REPORT” in the subject.

Covering consumers’ attitudes to body odour removal, fragrance and anti-allergen and anti-pollution hair/skin protection, and consumer reactions to some exciting potential new product concepts, this AqFresh™ Hair & Personal Care Report is based on Aqdot’s global survey of over 500 consumers which gives valuable insight for our customers.

This report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of hair & personal care consumer products.

REPORT CONTENTS

1. Survey methodology & sample
2. Common hair / skin types and conditions
3. Hair / personal care brands & products used
4. Key benefits sought from different hair / personal care products and salon treatments
5. Attitudes to odour removal, fragrance and hair/skin protection
6. Consumer interest in new hair / personal care products with odour, fragrance and protection benefits
7. Key conclusions
8. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour capture & fragrance release technology

Example Insights

• 46% are concerned about the effects of urban air pollution on their hair
• 69% are more likely to feel happy if their hair smells fresh
• 79% wish their hair would continue to smell really fresh between washes
• 76% wish that the fresh scent of their personal care products would last longer
• 74% of regular hair conditioner users would buy a hair conditioner that leaves a fresh scent on hair that lasts up to 10 hours

The report is packed with lots more fascinating consumer insights that could unlock / inspire your next big innovation.

AqFresh™ Technology

Our patented technology utilises Cucurbiturils – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals. They capture malodour molecules whilst holding and slowly releasing pre-loaded fragrance molecules over time for a prolonged sensory experience.

For a free copy of the report, complete your details in the “CONTACT US” section below, adding “HAIR & PERSONAL CARE REPORT” in the subject.

Sign up to our AqFresh™ Air Freshener webinar featuring the results of an online consumer survey by Aqdot

Air fresheners that make you feel good – new consumer insights from Aqdot

To sign up for access to our free on-demand AqFresh™ air freshener webinar, please complete the contact form below, adding “AIR FRESHENER WEBINAR” in the message.

Our new global consumer survey reveals an emerging consumer demand for innovation in air fresheners offering improved wellbeing & mood thanks to broader indoor air quality benefits and a tailored, longer-lasting fragrance experience.

Our survey reveals consumer demand for air fresheners offering a longer-lasting fragrance experience. AqFresh™ 5-in-1 molecule capture & release technology can be added to air fresheners to offer longer-lasting fragrance by controlling & prolonging the release of fragrance molecules over time. Find out more about our survey and tailor your air freshener innovation programme based on the scent, room, occasion, mood, and emotional/behavioural benefit sought by your brands’ consumers.

Our survey also reveals that consumers want broader indoor air quality benefits from their ideal air freshener and our AqFresh™ technology enables this by removing odours, allergens, pollutants and viruses.

The 30 minute webinar will cover the following:

1. Survey methodology & sample
2. Most common smells & where they come from
3. Negative impact of malodour on mood & mental health
4. Air freshener brands & types used
5. Desired fragrance intensity & longevity
6. Positive impact of fragrance on mood & mental health
7. Consumer concerns regarding indoor air quality
8. Indoor air quality benefits sought from air fresheners – e.g.
   1. Inactivating allergens
   2. Neutralising viruses
   3. Capturing pollutants
9. Air freshener innovation concepts
10. Key conclusions
11. Introduction to AqFresh™ which safely removes odours, allergens, pollutants & viruses and provides long-lasting fragrance release

To sign up for our live or on-demand consumer insights webinar, please complete the form below, adding “AIR FRESHENER WEBINAR” to the message.

Sign up to receive our AqFresh™ Anti-Allergen Consumer Insights Report featuring the results of an online survey by Aqdot

To register, please complete your details in the “CONTACT US” section below, adding “AQFRESH ANTI-ALLERGEN REPORT” in the subject.

Covering consumers’ attitudes to living with an allergy during the pandemic, places & situations that trigger allergic reactions, and new anti-allergen product concepts, this report based on Aqdot’s online survey of 118 UK allergy sufferers gives valuable insight for our customers interested in launching a ready-to-go white label anti-allergen innovation for humans or pets in just weeks, or incorporating our technology into your own anti-allergen products. .

This report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of consumer products where personal/household/in-car odour and poor indoor air quality (from allergens & pollutants) is a pain point.

REPORT CONTENTS

1. Survey methodology
2. Households with allergy sufferers
3. The most common allergies
4. Places & situations that trigger allergic reactions
5. The most common allergic symptoms
6. Attitudes to living with an allergy
7. Living with an allergy during the Covid-19 pandemic
8. Interest in unique new solutions that could be used to prevent allergic reactions by removing allergens from:
   1. Soft Furnishings, Fabrics & Surfaces
   2. Air & Pets
   3. Indoor Public Spaces
   4. Face Masks
9. Key conclusions
10. Introduction to AqFresh™ and Oderase™ which safely remove odours & allergens from soft furnishings, fabrics & surfaces*

*dust mite, cat & dog allergens, on contact, when sprayed on surfaces.

The report is packed with fascinating consumer insights that could unlock / inspire your next big innovation.

To register, complete your details in the “CONTACT US” section below, adding “AQFRESH ANTI-ALLERGEN REPORT” in the subject, and you will receive a copy of the report within 24 hours.

Sign up to receive our AqFresh™ Away From Home Freshening Consumer Insights Report featuring the results of an online survey by Aqdot

To register, please complete your details in the “CONTACT US” section below, adding “AQFRESH AWAY FROM HOME FRESHENING REPORT” in the subject.

Did you know? 77% of Brits experience bad smells in their cars including fuel (38%), farts (30%), exhaust fumes (28%), and body odours (23%). Covering consumers’ attitudes to indoor air quality in cars, public buildings, offices, gyms, restaurants and many other indoor spaces, this report based on Aqdot’s AqFresh™ Away From Home Freshening online survey of 100 UK consumers also investigates the reasons behind the appeal of our Oderase odour-erasing spray, giving valuable insight for our customers interested in launching a ready-to-go white label innovation in just weeks.

This report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of consumer products where personal/household/in-car odour and poor indoor air quality (from pollutants) is a pain point.

The report covers the key insights & conclusions from an online survey of UK consumers conducted in July 2020. The survey looked at the problem of household malodours, the solutions consumers seek and their attitudes to away from home freshening.

REPORT CONTENTS

1. Aqdot who we are
2. Survey methodology
3. Which indoor public places are consumers visiting
4. How consumer behaviour has changed since Covid 19
5. What air quality problems exist in indoor public places
6. What air quality problems exist in cars
7. What consumers’ attitudes are to air freshening
8. What antibacterial & anti odour products consumers use
9. Consumer awareness & attitudes towards indoor air quality
10. What odour removal solutions consumers want
11. What consumers think of Oderase
12. Who Oderase’s top fans are
13. What indoor & car odour problems Oderase fans experience
14. Oderase fans’ attitudes to air freshening & indoor air quality
15. Key conclusions
16. How Aqdot can help you meet your consumers’ needs with our
17. AqFresh odour capture technology

AqFresh™ in a 5-in-1 molecular capture & release technology that removes odours, pollutants, allergens & viruses whilst delivering prolonged fragrance release. The patented technology use Cucurbiturils – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals to tightly bind unwanted molecules.

The report is packed with fascinating consumer insights that could unlock / inspire your next big innovation.

To register, complete your details in the “CONTACT US” section below, adding “AQFRESH AWAY FROM HOME FRESHENING REPORT” in the subject, and you will receive a copy of the report within 24 hours.

Sign up to receive our AqFresh™ Home Freshening Consumer Insights Report featuring the results of an online survey by Aqdot

To register, please complete your details in the “CONTACT US” section below, adding “AQFRESH HOME FRESHENING REPORT” in the subject.

Fewer UK consumers are shopping for perfume since the lockdown (from 41% to 8%) whilst 70% of Brits have experienced worsening or new smells arising in their homes since being stuck at home. Could there be a connection?

This AqFresh™ Home Freshening Consumer Insights Report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of consumer products where personal/household/clothing/pet odour is a pain point.

The report covers the key insights & conclusions from an online survey of UK consumers conducted in May 2020. Moreover, the survey looked at the problem of household malodours, the solutions consumers seek and their attitudes to air & fabric freshening.

REPORT CONTENTS

1. Aqdot – who we are
2. Survey methodology
3. How consumer behaviour has changed since Covid-19
4. What (and who!) is causing the bad smells in their homes
5. Which smells are the most unpleasant
6. What problems the bad smells are causing
7. Consumers’ attitudes to air-freshening
8. The odour removal solutions consumers want
9. Key conclusions
10. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour-capture technology

AqFresh™ in a 5-in-1 molecular capture & release technology that removes odours, pollutants, allergens & viruses whilst delivering prolonged fragrance release. The patented technology use Cucurbiturils – barrel-shaped molecules with a hollow hydrophobic cavity and polar portals to tightly bind unwanted molecules.

The report is packed with fascinating consumer insights that could unlock / inspire your next big innovation.

To register, complete your details in the “CONTACT US” section below, adding “AQFRESH HOME FRESHENING REPORT” in the subject, and you will receive a copy of the report within 24 hours.

Sign up to receive our exclusive AqFresh™ Pet Grooming Consumer Insights Report featuring the results of an online survey by Aqdot

To sign up for your free copy, complete your details in the “CONTACT US” section at the foot of this page, adding “AQFRESH PET REPORT” in the subject.

74% of dogs roll on the carpet to remove the scent of fragranced shampoos, according to our 2020 consumer survey.

This research report is designed particularly for Marketing and R&D Managers with responsibility for product innovation at manufacturers of pet grooming consumer products where pet odour is a pain point.

The report covers the key insights & conclusions from an online survey of UK consumers conducted in H1-2020. The survey looked at the problem of pet smells in the home, the solutions consumers seek and their attitudes to air & pet coat freshening.

REPORT CONTENTS

1. Pet attitudes to odour & fragrance
2. Pet owners’ attitudes to odour & fragrance
3. What odour removal solutions consumers want
4. How Aqdot can help you meet your consumers’ needs with our AqFresh™ odour-capture technology and ready-to-go white label products

The report contains fascinating consumer insights that could unlock / inspire your next big innovation.

AqFresh™ is a revolutionary new fragrance-free odour capture technology using Cucurbiturils.

To sign up for your free copy, please complete your details in the “CONTACT US” section below, adding “AQFRESH PET REPORT” in the subject, and you will receive your report within 24 hours.