Odour & VOC Elimination Technology
AqFresh™ captures & removes a broad range of odours & pollutants.
It can be incorporated into liquid & gel formulations, nonwovens, plastics & textiles to reduce both the product odour and the environmental odours around them:
- Product odours & pollutants: Formaldehyde, acetaldehyde, ammonia, BTEX
- External odours: eg. Human (urine, sweat, faeces), Food (fish, curry, garlic), Pet (wet dog, cat urine), Tobacco
Supramolecular
Host-guest Chemistry
Our patented technology utilises a mixture of different sized Cucurbiturils – barrel-shaped molecules that have a symmetrical structure with a hollow hydrophobic cavity and polar portals.
This unique structure and range of sizes gives AqFresh™ an exceptional capability to bind a wide range of molecules with different sizes and functional groups.

60 second video
How AqFresh™ works
Works Fast and Keeps On Working
AqFresh™ continuously works for weeks.
- 1 Week Challenge
- 6 Weeks Challenge
1 Week Challenge (AqFresh™ challenged with a different malodour every day for 7 days)
6 Weeks Challenge (Body odour - Isovaleric Acid - challenged every 3 days over 6 weeks)
Effectively Removes More Odours & Pollutants
AqFresh™ is highly effective at rapidly reducing VOCs when in dry or wet state.
- Formaldehyde Concentration
- Tobacco
- VOCs
Formaldehyde Concentration
Tobacco
VOCs (e.g. BTEX)
Greater versatility & formulation compatibility
AqFresh™ works in both a wet and dry environment, in solids and liquids, and with a wide pH and temperature range
Gentler & safer for use in more sensitive applications
- Non-biocidal
- Non-toxic
- Fragrance-free
AqFresh™ is Proven & Launch-Ready
Ready-to-go
‘drop-in’ solutions to existing formulations & manufacturing processes
Application-ready
proven formulas for many uses
Production-ready
validated in industrial trials
Market-ready
affordable added value validated in consumer research
Tried & Tested
launched in over 10 different industries