Air freshness is the key signal of a home care job well done, but consumers increasingly seek efficacious yet lightly fragranced or fragrance-free products, as these chemicals can be harsh & unnatural, potentially triggering allergies.
True innovation in freshening (beyond adding yet another “apple blossom” perfume variant) is tough but the holy grail for formulators & marketers who seek a truly effective odour eliminating chemistry. Consumers want home cleaning products that remove VOCs quickly and keep on working whilst also giving long-lasting freshness.
Finding a broad-spectrum technology that delivers kitchen garbage odour removal as well as bad smells from fridge food (eg. fish & onions), cigarette smoke and sweaty gym clothes is a real challenge for formulators seeking the ideal home and car stain & odour removal formulation.
What solutions do we offer?
AqFresh™ is a revolutionary new fragrance-free odour capture technology. It is so effective at capturing and eliminating malodours that it works without using any artificial fragrances to mask them. It also captures pollutants, inactivates allergens and neutralises viruses.
AqFresh™ is also an innovative prolonged fragrance-release technology. It binds and carries fragrance molecules, only releasing them when triggered by particular levels of humidity, pH, light etc.
