Air freshness is the key signal of a home cleaning job well done, but consumers increasingly seek efficacious yet fragrance-free products, as these chemicals can be harsh & unnatural, potentially triggering allergies and leaving artificial lingering perfumes.
True innovation in freshening (beyond adding yet another “apple blossom” perfume variant) is tough but the holy grail for formulators & marketers who seek a truly effective odour eliminating chemistry : to remove VOCs and strong cleaning chemicals’ malodours, and deliver fragrance only when triggered by the presence of a malodour (for those consumers who want a perfumed home).
Finding a broad-spectrum technology that delivers kitchen garbage odour removal as well as bad smells from fridge food (eg. fish & onions), cigarette smoke and sweaty gym clothes is a real challenge for formulators seeking the ideal home and car stain & odour removal formulation.
What solutions do we offer?
AqFresh™ is a revolutionary new fragrance-free odour capture technology. It is so effective at capturing and eliminating malodours that it works without using any artificial fragrances to mask them.
AqRoma™ is an innovative triggered fragrance-release technology. It binds and carries fragrance molecules, only releasing them when triggered by particular levels of humidity, pH, light etc.
