Home Care

What challenges do you face?

Air freshness is the key signal of a home cleaning job well done, but consumers increasingly seek efficacious yet fragrance-free products, as these chemicals can be harsh & unnatural, potentially triggering allergies and leaving artificial lingering perfumes.

True innovation in freshening (beyond adding yet another “apple blossom” perfume variant) is tough but the holy grail for formulators & marketers who seek a truly effective odour eliminating chemistry : to remove VOCs and strong cleaning chemicals’ malodours, and deliver fragrance only when triggered by the presence of a malodour (for those consumers who want a perfumed home).

Finding a broad-spectrum technology that delivers kitchen garbage odour removal as well as bad smells from fridge food (eg. fish & onions), cigarette smoke and sweaty gym clothes is a real challenge for formulators seeking the ideal home and car stain & odour removal formulation.

What solutions do we offer?

AqFresh™ is a revolutionary new fragrance-free odour capture technology. It is so effective at capturing and eliminating malodours that it works without using any artificial fragrances to mask them.

AqRoma™ is an innovative triggered fragrance-release technology. It binds and carries fragrance molecules, only releasing them when triggered by particular levels of humidity, pH, light etc.

Contact us

If you’d like to know more about our supramolecular solutions and how we can help your business and brand please get in touch.