AqFresh™ webinar at In-Cosmetics Discover.

Discover our Deodorant, Hair Colorant & Dry Shampoo innovation concepts, and many more, featuring a revolutionary 5-in-1 molecule capture & release technology.

Listen to our webinar, first presented at In-Cosmetics Discovery in April 2021, to learn about AqFresh™ Pure – the next generation of host-guest chemistry delivering unrivalled pollutant (volatile organic compounds) and malodour elimination capabilities whilst concurrently delivering prolonged ‘smart fragrance’, anti-allergen and antiviral benefits.

To find out more about AqFresh™ 5-in-1 indoor air quality molecule capture & release technology, please get in touch by completing the “CONTACT US” form below.

Webinar Description:

AqFresh™ – A revolutionary molecular capture technology with malodour elimination, antipollution, smart fragrance release benefits and more

AqFresh™ Pure is the next generation of host-guest chemistry delivering unrivalled pollutant (volatile organic compounds) and malodour elimination capabilities whilst concurrently delivering prolonged ‘smart fragrance’, anti-allergen and antiviral benefits. With no environmental or human health warnings, AqFresh™ Pure is already in-market in a deodorant brand and can add value in formulations in most Personal Care product categories.

The patented AqFresh™ Pure technology was developed at Aqdot® in Cambridge UK by a team of scientists and innovators. AqFresh™ Pure is made of pumpkin-like shaped molecules, cucurbiturils, named after Cucurbita, the Latin word for pumpkin. AqFresh™ Pure is the next generation of cosmetic chemistry, able to act as molecular capture and release technology leading to consumer noticeable benefits. AqFresh™ Pure contains a mixture of cucurbit[n]urils (n =6, 7, 8) and each homologue has affinity for a variety of molecules. Thus, AqFresh™ has exceptional capability to bind a wide spectrum of molecules with different sizes and functional groups.

AqFresh™ Pure is chemically and thermally stable. The AqFresh™ Pure complexation mechanism is highly application versatile and works in powder and liquid form and is effective at highly diluted concentrations. This combination of attributes enables it to work as a revolutionary 5-IN-1 technology, capable of delivering the following benefits: 1) odour elimination, 2) anti-pollution, 3) smart fragrance delivery, 4) antiallergen and 5) antiviral.

Odour Removal:
AqFresh™ Pure has shown excellent odour removal in a wide range of pH formulations without the need of any masking fragrance. It has proven to be effective against human, food, bathroom, pet and other household smells. AqFresh™ Pure is compatible with most ingredients found in personal care products including surfactants, emulsifiers, enzymes, polymers and fragrances. AqFresh™ Pure delivers instant odour counteraction and long-lasting effects. AqFresh™ Pure has been effectively formulated in deodorant products to remove body odours. Also, AqFresh™ Pure has been incorporated into permanent hair dyes formulations to significantly reduce the “ammonia-like” odour during use.

Antipollution:
AqFresh™ Pure has been validated as a powerful anti-pollutant technology. Effective against a variety of volatile organic compounds (VOCs) that are hazardous to human health including formaldehyde, BTEX (benzene, toluene, ethylbenzene and xylenes), smoke and cleaning chemicals.

Smart fragrance delivery:
AqFresh™ Pure delivers pro-fragrance benefits with formulation flexibility.  AqFresh™ Pure can be formulated into products with fragrances and perfumes to give a longer lasting experience and improved hedonic tones. The fragrance release can be accelerated by a variety of triggers including malodours. AqFresh™ Pure can deliver a unique fragrance experience to consumers by releasing fragrance molecules upon capture of malodours in deodorants and/or air fresheners.  AqFresh™ Pure could revolutionise the need for polymeric fragrance release technologies.

Anti-allergen:
AqFresh™ Pure has proven to be exceptionally effective at inactivating protein allergens found in pollen, dust mite, cat and dog dander. AqFresh™ Pure complexes with amino acids and peptides, key components of proteins. Allergens proteins are responsible for the subsequent allergic reactions. AqFresh™ Pure prevents the allergen proteins recognition by the antibodies that would otherwise lead to an allergic response.

Antiviral:
Protein complexation is a well-known mechanism to inhibit viruses. AqFresh™ Pure has demonstrated strong efficacy against enveloped viruses such as vaccinia virus as well as difficult non-enveloped ones such as murinenorovirus, herpes simplex and a SARS-CoV-2 pseudovirus without affecting the cell, indicating a novel and safe mode of action different to currently available biocidal technologies. The development of antiviral benefits is ongoing. AqFresh™ Pure is not registered as a biocide and is not cytotoxic.

AqFresh™ Pure is not persistent or hazardous to the environment or human health and has been awarded the Cradle to Cradle Platinum Material Health Certificate. AqFresh™ is certified REACH 100 mT and has LVE 10 mT for TSCA and China.

 

Contact us

If you’d like to know more about our supramolecular solutions and how we can help your business and brand please get in touch.